Stiletto and designer handbag hysteria arrives at our favourite Swedish high-street store – Jimmy Choo will be bringing a collection of shoes, bags and accessories to H&M in November! The first accessories brand to join the high street store and follow the footsteps of Stella McCartney, Karl Lagerfeld and most recently Matthew Williamson is hotly anticipated to sell out in matter of hours.

Tamara Mellon

"We are privileged to be among the fashion greats who have been affiliated with H&M so far, and to be designing a collection appealing to the fashion savvy, street-smart women, and to be including some great pieces for men, too. Jimmy Choo will bring to H&M a sophisticated, fashion-forward, accessible and glamorous collection – the perfect party pieces to buy now and then wear out that night!" says Tamara Mellon, the founder and president of Jimmy Choo.

Since its launch in 1996, Jimmy Choo has been the choice of footwear of the Hollywood starlets on the red carpet, spiralling the brand into one of the most successful footwear companies of our time.

Jimmy Choo shoes usually selling £400 plus and handbags over £1,000, the wallet-friendly H&M collection will be only a friction at £30 for a pair of ballet pumps and £170 for stilettos.

Put the date in your diary now and start sharpening your elbows because 14 November will be a mass locomotion of Jimmy Choo fans!

Jimmy Choo for H&M collection available from Saturday 14 November in over 200 stores worldwide. For more information, visit www.hm.com.

By Karolina Kivimaki

Wednesday, 08 July 2009

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