Since the early stages of Clique, I have been anticipating on writing my first letter as Clique's Editor. However, when the time has finally , I am not yet sure where to start.

Should I discuss the concept and origin of Clique? The creation process? Our future directions? Thank everyone involved? Or to promise the world?

Before this letter turns into my Oscar speech (will save that for another day), I would start with the guiding principle we believe in here at Clique, that is, KISSSES - Keep it Short, Simple & Smart, Especially Smart.

Clique is inspired by an Einstein quote, "Everything should be made as simple as possible, but not simpler." Clique takes from this creative approach, as we know our readers have fast paced and vibrant lifestyles and constantly crave for unique and creative coverage. With this in mind, Clique strives to cater for our niche readership of unique and creative individuals. Yes, that's a promise, and you can take my word for it!

Despite KISSES, I must thank our team for much of their hard work and dedication to make Clique the fantastic and singular creative bubble that it is. Clique is about lifestyle, and lifestyle is about people, ie you and us.

We hope you enjoy Clique, and on this occasion I would like to thank you for reading our site. And if you think you might be interested in getting involved with the production of Clique, please do let us know, and we will be happy to oblige!

Finally, I would like to invite you to join our VIP Clique, to receive up to date news and exclusive offers from us.

Enjoy Clique and happy browsing!

Sincerely,

Jimmy Ho
Editor in Chief

By Jimmy Ho

Tuesday, 23 June 2009

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