The latest hype is for artist-customised trainers - enter Soleheaven.com, an online one-stop trainer paradise for the UK. Stocking the latest limited edition and vintage trainers from Nike, Puma, Adidas, Onitsuka Tiger, Gravis and Clae, in all styles and colours of the rainbow.

Hush

DJ Hoxton Whores, street artist Hush and many others are lending their fine talents for the ‘Custom Kicks’ range of limited edition on-off trainers.

Clae trainer and Jon Lawrence's ceramic

Pottery artist Jon Lawrence even went so far as to cast his trainers in plaster- prematurely preserving them to mimic that box-fresh feeling so many of us remember with a childlike nostalgia. His unique approach can be yours for £170 and is a true reflection of the diverse and creative spontaneity the online shop thrives on. There are also trainer-geek swap tips on how to keep the trainers clean and tie laces in a chessboard, zip-up or chainsaw fashion.

"Soleheaven.com is an absolute treasure trove for trainer aficionados and has great product, great functionality and, importantly for its market, great credibility. It's a lot of fun too and you can understand why users would come back time and again to play on it and to shop," says Lauretta Roberts, editor of Drapers about the latest winner of Drapers Specialist Etail Award 2009.

Saigon Customs

The latest addition is by Miss Saigon and the deadly new Saigon Customs crew, who recently won the Best Custom Theme at the Funkmaster Flex Sneaker Battle, with their new styles going live today.

You might not be a self-confessed trainer addict when you enter the online shop but you will definitely exit as one with your head positively spinning of all the amazing trainer styles in offer!

For more information, visit www.soleheaven.com

By Tilly Pearman

Monday, 25 May 2009

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